ABOUT
"I believe great blogging should feel like wearing your favourite vintage Levis - comfortable, authentic, and improving with each iteration," Emily often says. Her evolution framework reflects this philosophy, helping bloggers build sustainable practices that honour quality craftsmanship over constant production.
Evolution > Hustle
Systems, Always
Strategic Enhancement
Measure what matters
Content is an Asset
Improvement Compounds
xoxo,
Emily developed the Evolution Blogging Framework to transform how we approach content. Inspired by the timeless quality of vintage denim, she helps bloggers build sustainable systems where, over time, content appreciates in value.
Coffee in hand, toes in sand – that's where my best content evolution strategies were born. After years of watching brilliant creators burnout, I knew there had to be a better way to make great content last.
Fast forward to today, and I've transformed that frustration into a framework that makes systematic improvement accessible to those who need it most – passionate entrepreneurs and content creators who pour their hearts into their work but struggle to make it sustainable.
My superpower is helping small business owners evolve their content strategy so they can stop the exhausting hamster wheel of constant creation and start building digital assets that appreciate in value over time – all while reclaiming precious hours for what truly matters.
With Australian practicality and a minimalist's eye for efficiency, I believe in systems that do more with less. You'll find me at the beach with my family when I'm not helping clients transform their approach to content creation.
A few of my
Favorite things
We're Vintage Quality in a Fast-Fashion World. We believe that great content can't be mass-produced, only crafted with intention.
01 / 03
We love the process of helping bloggers transform what they've already created into something that gets better with age.
02 / 03
The sustainable approach to content creation that transforms your blog into a collection of timeless, appreciating assets.
03 / 03
follow along on pinterest @EMILYINBUSINESS
Everything Else
Fueled by coffee
Proud Australian
Continuous Improvement Specialist
Vision Board lover